Intentional Insights

August 5th, 2025

Insight

Last fall I decided to actually try building my online presence.

Something I'd dabbled with in the past, but never fully committed to. I knew the power of having a strong online presence from a business sense. It's basically free marketing. There are lots of upsides and very few downsides, except for the time to create the content.

As a small video production business owner, getting your name out there and in the circle of people that can hire you is hard. Building a strong personal brand/online presence is a great way to stand out from the numerous other people/companies in the same space and differentiate yourself.

The problem was I could never stay consistent. I'd post here and there, but only when I felt like it.

So this time I challenged myself to post an Instagram Reel every day of November.

I ended up posting for 45 days straight and was consistent for a while after that. The results: growing my IG following from just under 2,000 to over 7,000 and an email list from zero to 500+ subscribers.

During that time posting was easy. Well, not exactly easy, but the activation energy needed to post was low. It was never a question of IF I was going to post, just WHAT I was going to post.

The pressure of needing to post sparked creativity and forced me to experiment with different types of content.Surprisingly, some of these quick posts performed the best and drove the most growth.

But then I missed a day, and that led to missing another day... thinking "I've already missed one day, I should work extra hard to make this next post even better to make up for it" even though I already had proof that wasn't how it worked.

Before I knew it, the posting schedule became more and more erratic. With fewer posts going up and the pressure for each one growing in proportion to the length of time between posts.

The momentum slowed, the following stopped growing and even regressed a bit, the steady stream of new jobs coming in slowed down, and the pressure to "nail it" on the next post kept increasing.

Momentum - you've got to keep it going, but in order to do that, you've got to be consistent. The second the consistency stops, so does the momentum.

I've tried to keep one thing consistent this whole time and that is this newsletter. It hasn't always come out on time, but I have been able to send one out every week since I started.

Through doing this it reminded me that when you keep the pressure on to stay consistent, it forces you to get creative. Ideas flow during that state, creating becomes fun and effortless. But that doesn't happen by accident, it doesn't happen when you only create when you want to. It happens as a direct result of not giving yourself an out, treating it like a job, giving it the energy it needs.

This goes for more than just creative tasks - it's the same thing for working out, connecting with loved ones, anywhere that's important to you. When momentum is on your side, it's easy. The maintenance to keep it going is low. But as soon as the consistency is broken, the activation energy to get going increases. The longer you wait the harder it becomes.

So get out there and do it, don't worry about being perfect, just aim to be consistent.

Resource

A physical calendar that you can check off each day

The Jerry Seinfeld method - mark an X for each day you complete your task. The visual chain becomes motivating and you don't want to break it.

Action Step

Create a 30-day challenge for yourself.

Pick one thing you want to be more consistent with and do it every day for 30 days. Note the difference between the beginning and the end.

The goal isn't perfection. It's building the habit of showing up.

​

Until next week,
Cobi
​

---

​

Did you enjoy this email? Was this email helpful? [👍 Yes, loved it] [😐 It was okay] [👎 Not really] Feel free to respond directly to this email. I read every response, so don't hesitate to reply with any questions or thoughts Your feedback helps me make these insights more valuable to you.