Intentional Insights August 5th, 2025 Insight Last fall I decided to actually try building my online presence. Something I'd dabbled with in the past, but never fully committed to. I knew the power of having a strong online presence from a business sense. It's basically free marketing. There are lots of upsides and very few downsides, except for the time to create the content. As a small video production business owner, getting your name out there and in the circle of people that can hire you...
13 days ago • 3 min read
Intentional Insights July 28th, 2025 Insight You never want to finish a project and have your client disappointed with the results. At best, you salvage the situation by making the necessary changes. At worst, you ruin the relationship and your reputation, rippling across your network and hurting future work prospects. I'm not perfect and have had plenty of times where I had to scrap entire edits and start from scratch or reshoot an interview that didn't have audio recording (yikes). But as...
21 days ago • 2 min read
Intentional Insights July 21st, 2025 Insight I was just on a shoot with photographer Colton Jacobs and he brought up an interesting point. By the time someone that's in a position to hire you (whether it's a creative director, producer, agency, etc.) sees your website they already have an idea of who you are and what you do. They aren't there looking for reasons TO hire you, they are looking for reasons NOT to hire you. What's the thing that would stand out and give someone in that position a...
28 days ago • 1 min read
Intentional Insights July 15th, 2025 Insight I fully intended to get this out yesterday, but totally underestimated how much time our climb would take. My partner and I were switching up our normal climbing routine (we usually just boulder) to climb the tooth fairy, a bolted alpine route near Seattle. We usually move pretty quickly in the mountains, but it's been a while since either of us had done a multi-pitch climb. What I thought would take us a half day ended up taking the whole day. It...
about 1 month ago • 1 min read
Intentional Insights July 7th, 2025 Insight I'm currently creating a case study for a project I just wrapped with Cascade Designs, and the process has been eye-opening. Not because of what I delivered, but because of what I learned creating it. Documenting every challenge, solution, and decision along the way has shown me how much valuable insight gets lost when you don't take the time to capture it. Most of us finish a project and immediately move on to the next one. We might make a quick...
about 1 month ago • 1 min read
Intentional Insights June 30th, 2025 Insight I’ve taken a lot of courses and joined a few mentorships over the years. And my biggest takeaway? There’s no perfect solution. No matter how dialed someone else’s process is, you can’t just copy it exactly and expect the same results. We all have different strengths, weaknesses, and experiences. What worked for them might not work for you. That's okay. It doesn't mean it was a waste. It just means you need to adapt it to your situation. Build...
about 2 months ago • 1 min read
Intentional Insights June 23rd, 2025 Insight I'll be honest, this week's insight is as much a reminder for myself as it is for you. Judge your day's success by output. What do you have to show for your efforts today? This doesn't mean just being busy and getting a lot of sh*t done. It means getting the right sh*t done. Sure, you could clear your inbox, review your finances, organize your gear room, and update your website. But is any of that actually moving you closer towards your goals???...
about 2 months ago • 1 min read
Intentional Insights June 16th, 2025 Insight Complacency kills momentum. I just got back from two weeks in Japan after wrapping a 6-week work push. Multiple shoots, back-to-back edits, juggling several projects. A record first half of the year. It should feel great. It does. But while I was executing, I completely abandoned business development. Zero outreach. Zero networking. Zero pipeline building. I got comfortable. Started believing work would keep coming in without any effort. Now I'm...
2 months ago • 1 min read
Intentional Insights June 9th, 2025 Insight The quality of your inputs directly affects the quality of your outputs. I'm currently traveling in Japan and visited an art gallery today. Reading about the thought processes behind different pieces was incredibly inspiring. It gave me new ways of thinking about and approaching my creative work. When you expose yourself to new environments, aesthetics, and ways of thinking, you're essentially upgrading your creative database. Inspiration doesn't...
2 months ago • 2 min read
